Where has That List delivered results?
we trialed That List as a city-wide events promotion vehicle in Penang, Malaysia
in George Town, That List was available in more than 150 locations, delivering festival and events information to an audience of tourists, visitors and locals
…and in Vietnam…
…in Ho Chi Minh City
That List was produced and distributed in Ho Chi Minh City, Vietnam
this also coincided with an overall pivot in focus, away from the large-area events previously focused on, and towards a news focus
this has involved piloting a sister publication under our Startup News Asia vehicle, covering tech and startup news in South & Southeast Asia and Oceania